New Ford Verve Concept Design

With the North American debut of Ford’s Verve Concept, Ford announces a new vision for its future: small cars and sustainability. It shouldn’t come as a surprise to people who love Ford’s European small cars like the Ford Focus, Fiesta and Ka. “Ford’s small cars are loved in Europe and Americans love our European small cars,” says Jim Farley, Ford’s Group Vice President, Marketing and Communications. “Our global scale helps us develop and test products that we can bring to—and change—the North American market.”